Tarte Shape Tape; Worth the Hype?

Hey guys! So it’s been a long time since I’ve done a beauty related post, and I’ve been meaning to talk about this for a while now, but I just kept putting it off.

Now I’m sure most of you who are obsessed with makeup have heard of this product. Almost every beauty guru on Instagram, blogs, and YouTube has used this product. I have been using this product for about 3 months now, and have come to my own opinion on this concealer.


Before I bought the Tarte Shape Tape, I used the Maybelline Instant Age Rewind Eraser Dark Circle Concealer. Now I love this product, but sometimes it’s time to try something new!

The first time I tried the product, I was so surprised by the applicator. I was expecting the normal doe foot applicator, but this one was a jumbo version of it! I held so much product with one dip into the tube. I usually don’t need more than one layer of this product because it is so creamy and so heavy coverage.


Another plus about this product is the fact that so little goes a long way. I feel like when I used the Instant Rewind Eraser, I ran through the product super quickly.

I think the one negative when comparing the two products is the price point. The Tarte Shape Tape retails at $25, while Maybelline products are much less expensive. It’s understandable because Maybelline is considered to be drug store makeup while Tarte is a high street brand.

Even with the price, I think this product is totally worth it. If you guys are looking for a new concealer, I really recommend this product! It’s become a staple in my beauty routine.


I hope you guys have a great night/day. If you have any questions about this product, let me know in the comments below. Sending you all positive vibes!

-Melina xxx

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16 thoughts on “Tarte Shape Tape; Worth the Hype?

  1. Ooooh! I really like Maybelline’s Fit Me Concealer for the drugstore. It’s super good. However, Shape Tape is kinda awesome. It’s soooo huge, and I think for the price, you get so much product. You can practically use this as a foundation, which is what I like to do – mixed with my moisturizer or face oil. It’s super nice!

    Ashlynn | http://thecrimsoncardigan.com

  2. I really want to try this out! I wish Tarte was more readily available in the UK because I’m concerned I’ll buy the wrong shade if I do it online.

    Beccah xx

  3. You are so right- a little goes a really long way! It’s a nice concealer, I think I’d totally get it again. I also use the Maybelline age rewind and love it too! Both are so creamy but same- I would go through that thing so fast lol. Nice to hear your opinion!! Xx Jen

    1. I know you’re a big fan of the Tarte Shape Tape, but I completely forgot that you liked the Maybelline concealer til I read your latest post! Those are my favorite concealers for sure! Thanks for reading Jen xxx

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